Reality star Khloé Kardashian has announced the launch of denim-focused fashion brand, Good American, which caters for 'curvier women'.

The collection features three styles available in sizes 0-24, and Kardashian commented 'We wanted to find real girls to join us in this movement. This isn't just about finding the perfect pair of jeans, but embracing your body and being proud of all that you are'. Good American launches October 18.